Research has shown that offering gift cards at your business can significantly improve your bottom line. Nearly two thirds of customers using gift cards spend more than the value of the card– an average of $21 more.1 Furthermore, 93% of gift card recipients would prefer a $25 gift card to a present worth $50 demonstrating the high perceived value of gift cards.1 Finally, gift cards can enhance your brand by signifying an endorsement of your product or service by the card giver. It’s a mini-billboard in the consumer’s wallet.
Bank of America Merchant Services’ gift card standard programs come in a variety of styles and designs. We also offer a selection of products that display your cards to their greatest advantage, as well as marketing tools to help you tell your customers that cards are available.
A variety of pricing options are available, making gift cards an enhancement for nearly every business.
1Source: First Data. 2012 U.S. Gift Card Consumer Insights Survey. November 2012.