Generation Z is growing up - and they've got money to spend. As a small business owner, are you prepared for the most digitally savvy generation ever?
Gen Z is defined as people born from 1997-2012. That’s about 86 million people who hold $44 billion on buying power.1 But what makes them different? Unlike Gen X or Millennials, Gen Z members are true digital natives. They've always had access to the internet, and they've made it a seamless aspect of every part of their lives.
They are one of the first generations to be fluent in rapid information gathering. They sift through institutional messages, filter out excess noise, and identify voices they can trust. They love video content and brands with a purpose. Intrigued? Read on to find out the best ways to cater to them.
So yes, Gen Z is digitally savvy and more attention-deficient than other customers. But if you speak transparently and consistently across all mediums, your business will appeal to them far more than any faceless conglomerate. Once your story captures their attention, Gen Z will not forget.