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What’s your one thing to improve next year?

One of the great things about the holiday rush – aside from the boost in sales – is seeing how your business runs when it’s busy. If you pay attention, you can see the areas where everything is humming along perfectly. And on the flip side, you can see the pain points.

This holiday season, we challenge you to pinpoint that one area in your business that could use some improvement. It could be big, like realizing you need to drive more traffic. Or it could be small, like realizing check out is taking too long and creating lines.

While these pain points are most visible during the busy season, rest assured they are likely plaguing you all year long. So take note of any and all friction now and make plans to smooth it out. You'll thank yourself in the end.

To help you recognize these problem areas, we’ve identified some key issues that you can address during the year when you’re not so slammed.

Inventory: How much do you know about what you sell?

If you dread doing inventory, or if it takes up an inordinate amount of your time, you might have a good area for improvement. The age of manual tracking via a log book or spreadsheet is over. There are some very helpful programs out there that can link to your POS system and automate some aspects of the process.

Not only that, by having up-to-date inventory tracking, you can start to see the true value of what you sell. Inventory is an asset, and when you realize what’s selling well, what’s not and how the price you paid for something relates to what it’s selling for, you can begin to optimize your business (and profits) like never before.

To learn more, watch the recording of our webinar on inventory management.

eCommerce: Make sales without relying on foot traffic

If you’re in the middle of a lackluster holiday season, it’s time to consider how you reach new customers – and how easy you make it for them to order. With 44% of consumers making a purchase on a small business website at least once in the past month, building your own website could be a real boon for your business.1

Depending on the industry you’re in, a website can do everything from advertise your business to give a quick and easy way for customers to pay for your products or services. The reality is more and more customers (and competitors) are already online. If you’re not there, you’re missing out.

Getting started is not as hard as you think. Watch a recording of our recent eCommerce webinar to find out.

Hiring: Is your help actually helping out?

Good, trustworthy employees can be priceless, especially during the holidays when spending time at the shop can get in the way of spending time with family. If your holiday spirit feels more like a big dose of holiday stress, you should relook at your hiring and retention strategies.

Most small business owners spend more than 20 hours finding a single new employee.2 Considering how much of a time-suck it can be, it’s important to establish efficiencies in the process and ensure you’re hiring the right employees. Figuring out how to keep you current employees happy and engaged can be even more important.

And in case you’re wondering, we have a webinar recording to help with hiring too. Watch it here.

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