People today spend an average of 2 hours and 15 minutes a day on social media, more than twice as much as any other online activity.1 And more than 80 percent of customers discover products on social media.2
So it’s obvious that social media should be a key element for small businesses marketing. You can drive awareness and traffic with even a basic profile. But simply having a social media presence is just the tip of the iceberg. By adding paid posts, you can reach a larger audience, which can help drive traffic to your website and take your sales to the next level.
With so many people spending so much time on social media, it’s a great way to raise awareness about your products and services. If you don’t, your competitors will. Ninety percent of businesses are projected to use some form of social media by the end of 2020. Your social media strategy is key for retaining current customers and bringing in new ones. Just look at these figures:
Organic posts are the normal free posts you should be making on a weekly or daily basis. They help people connect to your brand and stay informed. But paid posts can truly help you close the sale. Paid social posts can give you more options for targeting customers, and then re-targeting them again based on their interactions with your original ads, plus the ability to connect with a wider audience. Social can become a direct link between customers and your site.
Paid social can help boost your original content and get it in front of the right faces. Businesses should try out paid social campaigns to push key content like offers or highlight important news. Even a small budget of just $5 can give you a quick impact.
What are the key benefits to paid posts?
Investing in social media requires some different thinking than other marketing channels, but it can have deeper payoffs. In the short term, it’s more about connecting with customers and building relationships. But the longer view can lead to much more than just a one-time transaction – you can build highly engaged customers that are more likely to purchase your products.