Measure and Optimize your Marketing Strategies

 

Close the loop between digital marketing activity and impact on both in-store and online sales

Marketing campaigns can be costly and it is often hard to track how your marketing efforts impact your sales. That’s why Bank of America Merchant Services has teamed up with our solution partner, Commerce Signals1. Through our partnership with Commerce Signals, marketers connect their digital advertising impressions to their aggregated payment data. When you combine payment processing from Bank of America Merchant Services with Commerce Signals’ analysis, you get a solution that can maximize the impact of your advertising spend.

Measurement based on payment data

Commerce Signals uses transaction data from Bank of America Merchant Services to measure the impact of digital marketing on incremental sales.

Detailed reporting from a self-serve platform

Analysis available according to media, ad type, publisher, or customer segment, on metrics such as incremental sales and return on ad spend.

Insights for all retailer types

Commerce Signals provides sales lift analysis aggregated across customers, for both brick-and-mortar and ecommerce channels.


Measure and Optimize your Marketing Strategies

Bank of America Merchant Services has partnered with Commerce Signals to help merchants connect digital advertising impressions to anonymized aggregated payments data.

With payment processing from Bank of America Merchant Services and analysis from our partner Commerce Signals, you can maximize the impact of your advertising spend.

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IN THE SPOTLIGHT
Optimizing for sales lift

Learn how a top U.S. retailer used Commerce Signals to measure incremental sales driven by their digital marketing tactics. The result? The near-real time measurement enabled them to shift spend to the tactics that worked best and more than double the sales driven by the campaign.

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