Bank of America Merchant Services’ premium gift card program is a proven industry leader, providing functionality for large merchants with complex requirements. We understand that your needs change along with your business. That’s why we offer a variety of gift card solutions, along with all the support you require, as your business requirements change.
Gift cards are developing year-round appeal; they aren’t just Christmas gifts anymore. 62% of closed loop gift card purchasers bought at least one card as a birthday gift.1 We provide the tools necessary for a successful gift card program, including a prepaid business center, robust reporting tools, leading fraud protection, marketing direction and support and short implementation times. All of these services enable you to focus on your core business as you improve revenue opportunities.
Our closed loop premium gift card will differentiate your business’ program from others, as it employs the most secure and dependable technology services available. Get started today—partner with an industry leader.
1Source: 2011 Prepaid U.S. Consumer Insights Study, First Data and Market Strategies International.