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eCommerce 101

Understanding the 3 Ps of selling online

eCommerce is increasingly important, even for small businesses

An online storefront is like an employee who works 24/7, helping make sure you’re always open to serve your customers.

Are you considering taking a brick and mortar business online, or contemplating the launch of an online business? Watch our video for an introduction to eCommerce fundamentals.


The 3 Ps of eCommerce

Platform

A platform is your digital storefront and shopping cart. It displays and organizes your merchandise on your website for your customers.

Payment gateway

A payment gateway is the virtual equivalent of your in-store cash register or terminal. It authorizes the transfer of funds between you and your customer.

Payment processor

A payment processor manages transactions and connects you to your customer’s issuing bank or mobile wallet. Think of it as a holding tank for funds.

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